If you’re reading this blog, you’ve likely come across it either while surfing LinkedIn or perusing our corporate website. Either way, I’m glad you’re here and your participation ribbon is in the mail.
In past Blogs we’ve written, we have approached things from a Client-centric standpoint, pounding home the fact that, A: Not all recruiters are the same and B: The importance of taking advantage of local agency support when recruiting into your community. However, in this Blog, I’m going to focus on something that we’ve seen trending on LinkedIn over the past several months and that’s the argument that LinkedIn is not, in fact, Facebook.
First and foremost…it should be obvious but social media, regardless of the demographic, is what you make of it and you choose to use it in a way that fits you. We, as the audience, then have the power to choose whether what you post is relevant or appropriate to our intended use of the platform. We also have the power to turn it (and you) off or respond with some pointed passive aggressive post about what we feel our social media platform of choice should include. There are however real-world ramifications to what we post online and prior to posting something deemed inappropriate, deliberately shocking or in humorously poor taste, one should take pause and consider the audience.
Now LinkedIn is different from traditional social media outlets such as Facebook, Twitter, Instagram, Snapchat etc, as its appeal has less to do with the quinoa salad you had for lunch than it does with more professional endeavors. In fact, if one was to google “What is LinkedIn”, the response will look something like this…”LinkedIn is a social networking site designed specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally”. As many of us are fully aware, on the LinkedIn platform, energy prices and Brexit vote ramifications typically trump pictures of your family vacation or viral kitten videos…ideally. LinkedIn has been and continues to be an outlet for the professional, and as such its content tends to be more centered towards that fact. So, when you decide to post a complex math equation, or “share” an image to see how many likes it will get, or worse yet, reach out to a connection for purposes other than commerce (ie: Romance), you’re begging for trouble. On the surface, posting content that might be more at home on Twitter or Facebook or, in the very worst cases Tinder, may not seem like a big deal, especially in the grand scheme of things. However, what it does is influence your image to your network.
So do yourself a favor and control your Content. Whenever possible use your social media platforms in the way the “community” expects them to be used, because that “community” is your audience and the as Steve Vai told us Generation-X'ers in the very early 90’s…the Audience is Listening.